There was surely a time not that long ago when a national company would feel ashamed at connecting their brand with the slaughter of unborn babies, but that time is apparently past us now. Printed in The New York Times this week was a full-page advertisement brought to the nation by executives from 180 companies. Their message: That laws restricting abortion are “bad for business.”

The open letter-style ad said that “it’s time for companies to stand up for reproductive health care,” no doubt taking their lingo (if not full dictation) from Planned Parenthood.

Among the letter’s signatories are executives from Yelp, Tinder, Postmates, and Jack Dorsey of Twitter. In it, they insist that the kinds of laws recently passed in Georgia, Alabama, and Ohio threaten the “health, independence, and economic stability of our employees and customers.” It does not explain why these values exceed the moral implications of putting an unborn baby to death, but it does explicitly make it clear that laws restricting abortion are “against our values.” We would love to take a close look at the philosophy that one adopts to reach that conclusion, but let’s face it, we already have a pretty good idea.

“The executives behind the letter were brought together by a coalition that includes the ACLU, Planned Parenthood and the advocacy group NARAL Pro-Choice America,” reports CNN.

Because of course they were.

“It’s not a Democratic value or a Republican value; it’s the value of personal sovereignty,” said Vikrum Aiyer of Postmates. “Democracy is messy, but our taking of a position is more about sparking a conversation than imposing a position on our employees or customers.”

Um, no. Once you decided to join forces with the likes of Planned Parenthood and put your name to a letter that is this bereft of moral integrity, you are absolutely imposing a position. This is a conversation-ender, not a starter. And frankly, if your best argument for abortion is that it’s better for your bottom line, then you should probably just shut up.