(TotalConservative.com) – Bud Light continues to suffer from the fallout of its advertisement campaign with transgender influencer Dylan Mulvaney. A brief, but illuminating social experiment demonstrated the brand is still incredibly unpopular. Youtuber and musician Clay Travis uploaded a video showing a cooler filled with assorted beers from different brands, including Bud Light. Hours later, as the party is winding down, the cooler is exclusively left with Bud Light.
Calling himself “not a marketing experiment,” Travis suggested the findings were obvious. Beverage conglomerate Anheuser-Busch has been receiving tons of criticism from beer drinkers and average Americans over their collaboration with TikTok star Dylan Mulvaney whose meteoric rise to international fame was primarily due to his documented ‘transition’ via his Days of Being A Girl series.
Chad Prather collaborated with Travis on the video social experiment, and he explained why Mulvaney is so unpopular with average people. He railed against “exploitation of women,” and suggested the campaign was also contributing to the exploitation of minors by promoting “a very dangerous message,” referring to Mulvaney’s popularization of gender-bending.
He explained that he’s been asked to “leave people alone,” but that the radical left is pushing this ideology, using it to justify the destruction of women’s sports and spaces, as well as to promote the chemical castration of children.
Bud Light sales have continued to plummet as recently as this week, which is the fifth straight week of sales declines since the controversy over the ad campaign went viral online. Mulvaney’s 10 million and growing TikTok following clearly isn’t drinking Bud Light, despite the campaign.
Conservatives were quick to bash the campaign online, and the critique spread like fire from there. Bud Light’s primary customer base is blue-collar men and college students, and alienating them with gender ideology doesn’t seem to have been the best marketing decision.
An emergency meeting in St. Louis resulted in a strategy that included temporarily redesigning the cans and bottles to include a camo design and reference to the ‘Folds of Honor’ program which offers scholarships for children and spouses of fallen or disabled American soldiers. Whether it will be enough to redeem the brand, which still hasn’t offered a sincere apology for its blunder, remains to be seen.
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