They say any publicity is good publicity, and we suppose that theory will be tested by Democratic congressional candidate Levi Tillemann, who is trying to put himself in a good position for the upcoming primaries in Colorado. Tillemann just released an official campaign ad that shows him pepper spraying himself in the eyes…because of school shootings, or something.

Yes, the ad is meant to demonstrate Tillemann’s advocacy for schools to equip themselves with various shooting deterrents that do not include the only proven deterrent: Guns. Instead, he believes that schools should buy cans of pepper spray to ward off semi-automatic rifle-wielding assailants.

“I’m calling on Congress to stop talking past each other and try something new,” Tilleman says in the ad. “Empower schools and teachers with non-lethal self-defense tools, like this can of pepper spray. Pepper spray doesn’t cost much and it can be safely stored in a break glass in case of emergency cabinet. But it’s powerful and won’t accidentally kill a kid. Trust me, this will stop anybody in their tracks.”

He could have left it at that, but apparently he didn’t believe viewers WOULD actually trust him, so he did the only thing a reasonable politician would do at this point: Sprayed himself right in the face. The ad cuts to him trying to wash the spray off with water.

“It’s incredibly painful,” he says in the most hilarious part of the clip. “Now I can’t see anything…wow, that’s intense.”

Tillemann sees gun control as his winning issue, and he has turned his Colorado campaign into a referendum on the matter. The former Obama administration official said on his website that pepper spray “should be made widely available as quickly as possible” so that teachers and other school administrators can fight back against the next shooter.

Tillemann is not the establishment-backed candidate in the race and stands little chance of winning the nomination. Even so, his cartoonish proposals have found mainstream acceptance on the left before. Not that they were influenced by Tillemann himself, but gun control loonies often advocate weapons of defense ranging from baseball bats to cans of Raid so they don’t have to admit the obvious: That if you go into a gunfight with something less than a gun, you’re at a huge, and potentially fatal, disadvantage.

But hey, if it means we can look forward to seeing Nancy Pelosi spray herself in the eyes with a can of wasp killer, we’re all about it.