(TotalConservative.com) – Woke corporations should be getting a huge wakeup call this week as the boycott against retail outlet Target in response to its advertising transgender ‘tuck’ swimsuits for minors and gay pride onesies for infants invited backlash from conservatives and moderates around the country.
Reminding companies that they’re dependent on their customers has shocked woke marketing executives who thought that taking classic blue-collar brands and destroying the brand by associating it with radical gender ideologies and adult romantic behaviors would somehow help their companies sales with the youth.
Comparing the backlash against Bud Light to Target suggests consumers were either more open to the idea of a boycott or that the offense was greater in Target’s case. Either way, in the first nine days of Bud Light being slammed with a boycott, their stock only dipped 2.6%. In the first nine days of the boycott against Target, their stock dropped an astounding 13.5%.
Newsweek did not receive a comment from Target or Bud Light at the time of writing.
The items created by Abpellan, a UK-based designer, were intended to promote “Pride” month, the now-month-long celebration of adult behaviors of a particular minority. The designer has also been accused of having “Satanic” leanings due to a few items that mention the Dark Lord in an apparently tongue-in-cheek jest, according to the firm anyway. Conservative outlets have taken to accusing the brand of having open affiliation with evil, which fits considering they’re seemingly endorsing the participation of children in adult behaviors.
Erik Carnell, the ‘female-to-male’ transgender designer at the center of the Abpellan team responsible for the controversial items, told The Daily Dot that she’s been getting death threats and that the references to Satan were just jokes and metaphors. She insists that she doesn’t believe in Satan or the Bible. Carnell suggested that conservative commentators were using outrage to garner clicks and attention and that the controversy was largely overblown.
In response, Target has pulled or relocated many items from their Pride collection. The backlash combined with the drop in stock price may force companies to reconsider how they celebrate the month of June, unless they want to suffer similar consequences.
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