(TotalConservative.com) – Kim Kardashian is branching into menswear but the timing of her latest ad campaign couldn’t have been more politically incorrect! Kardashian launched a new line from her fashion brand SKIMS for men last year with great success. However, social media posters were seemingly furious that the launch of a new ad campaign featuring men coincided with Women’s History Month.
The initial launch featured ads with famous football and basketball players, including Nick Bosa, 26, of the San Francisco 49er’s and Brazilian soccer player Neymar. The company sold millions worth of product within minutes of the launch, and this month released a new campaign with college basketball stars to expand advertising efforts.
The athletes include young men from Kansas, Kentucky, and North Carolina universities and the video shows them all shooting basketballs interspersed with introductions. Eventually the men suggest “Everyone is wearing SKIMS.”
The images display tan or brown colored sweats, hoodies, and underwear. While the initial launch was hugely successful, this recent campaign earned the ire of digital apparatchiks. Seemingly unconcerned that the ads were for a men’s line, people suggested that they wanted to see more females in the ads.
Many commenters suggested that they could have had female basketballers featured in the ad or asked about women. It was as if they completely missed the fact that the products being advertised were for men. In response, Kardashian issued a press release which suggested they were expanding in menswear after already serving a mostly female client base.
SKIMS added three collections for men, including sport, stretch, and cotton. Cotton is everyday wear at the basic level and mostly cotton material. Stretch is designed to retain its shape while remaining lightweight. Sport is meant to be worn during intense physical activity and to support peak performance.
SKIMS CEO Jens Grede suggested that they were excited to offer more products for men who at the time made up roughly 10% of their customer base.
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